![]() ![]() Playtika, which is a publicly traded company since early 2021, said it believes combining Rovio's IP with its refined monetization and logistical capabilities would generate "tremendous" shareholder value, as per CEO Robert Antokol. ![]() Such a turn of events indicates that investors are predominantly confident the deal would win regulatory approval, if accepted. The Angry Birds maker's stock price skyrocketed to over $8.60 in the early afternoon hours at the Helsinki Stock Exchange. The all-cash proposal is valued at $812.8 million, 55% over Rovio's January 18 market capitalization. Playtika has now made an offer to buy Rovio at the equivalent of $9.79 per share. RELATED: Angry Birds Developer Releasing Darkfire Heroes RPG This Week The fact that Rovio's revenue streams also include non-gaming endeavors like The Angry Birds Movie widens that gap in game monetization efficiency. While the Finnish company posted $259 million in operating revenue in Q3 2022, its suitor's turnover amounted to $647 million across that same period. However, the nature of the gambling niche means Playtika is significantly better at monetizing its player base than the Angry Birds maker is. Playtika is one of the world's largest casual and casino games publishers whose latest full-year financials reveal it hit 35 million monthly players in 2021, which places it in Rovio's ballpark, user-wise. The proposal was put forward following a fairly uneventful year for the Finnish developer during which it launched only two games, Angry Birds Journey and a rerelease of the original Angry Birds. Israeli gambling giant Playtika made a lucrative all-cash acquisition offer for Rovio Entertainment, the Tel Aviv-based company has announced. ![]()
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